OVERVIEWEveryone likes the same type of sales style and the same type of service…right? Nothing could be further from the truth. The truth is that what your sales team doesn’t know about the four generations impacts the bottom line. Each generation, with their unique values, defines a quality sales or service experience in their own unique way. What Gen X may prefer, Matures may think is outright rude. What Boomers define as “rapport building”, Millenials may define as a waste of time. In “Sales and Service Across the Generations” Marston explores the sales and services biases of each of the four generations and gives simple, easy to execute ideas for how to best work with each. It is highly energetic, highly engaging, and full of immediately actionable ideas that translate into increased sales.
This presentation can be highly customized by industry or company.
This presentation can be modified to become a workshop.
“Cam’s presentation raised awareness among a team of business professionals. He was very relevant and the audience easily related to his subject. His workshop created a buzz at Harrah’s Entertainment and got people asking ‘what does this mean for me and my relationships at work?’ This increased fluency regarding generational differences has been an excellent professional development for our supervisor team as they are able to make better judgments and understand behaviors within a new context.”
Susan Hailey, VP of Talent Acquisition Harrah’s Entertainment
The Generational Pendulum: From Me to We and Back Again
Attracting and Retaining A New Generation of Employees
Four Generations In The Workplace
Selling Across The Generations