Millennials Still Want Socially Responsible Jobs
January 5, 2012
Despite the tough job market they face, Millennials are still determined to find employment that matches their values, according to a recent Deloitte survey. The survey found that 70% of young Millennials say a company’s commitment to the community would influence their decision to work there. Even 61% of Millennials who rarely or never volunteer say corporate social responsibility would factor into their decision to accept a job with a prospective employer.
The survey also found that appealing to Millennials’ volunteerism is good for retention and loyalty, in addition to recruitment. Millennials who participate in employer-sponsored volunteer activities are significantly more likely to rate their “corporate culture” as “very positive” (56% to 28%), to be proud of their company (55% to 36%), to feel satisfied with their employer (51% to 32%) and to feel loyal to their company (52% to 33%).
The survey strongly reinforces the idea that social responsibility and volunteer activities are a good way for employers to attract Millennials and goes further by demonstrating that it’s also one of the best ways to keep them.