Meet The Millennials

Born between:
1980 -- 2000

When you think of this generation think:
Well Cared For. Idealistic. Group Oriented. Sheltered. Confident.
Team Oriented. Conventional. Pressured. Achieving.

Formative events:
Oklahoma City Bombing
9/11 Terrorist Attack
The Internet boom

Think of:
Prince William and Prince Harry
Serena and Venus Williams
Macaulay Culkin
Christina Aguilera
Elijah Wood
Justin Timberlake
Natalie Portman

Millennials: An Overview
Born in a time where cell phones, laptops, remote controls, and travels to outer space are the norm, the Millennials are living in a world ubiquitous with technology. And the studies show they’ll still see more change in their lifetime than any other generation. Along with ever-present technology, the Millennials have mostly known affluence in their lives. For the majority of their lives they’ve only seen a growing economy. The recent economic downturns are the first change in the nation’s economic pace they’ve experienced.

Children of the Boomers and the oldest Xers, the Millennials have lived protected by their parents. Threats to them are of a different variety than any of the other generations have lived with as children – rogue individuals with nuclear weapons, unchecked violence from their peers, and terrorism in their home nation (and, in one case, by their own countrymen). The parent’s response is to insulate and protect their children, to carefully guide them through life, and to constantly build their self-esteem. Their lives thus far are epitomized by the yellow placards ubiquitous a decade ago on every minivan and station wagon on the nation’s roads – “Baby On Board.” “Be mindful of my precious cargo,” they essentially say.

Today the Millennials are entering the workforce in droves. A population whose size will rival the Boomers, the Millennials come into the workplace looking for the opportunity to learn and move about. They want to be close with their peers and search for leadership from their bosses and supervisors. They’re an army waiting to be guides, but they play by different rules.

Millennials in the workplace
In the workplace, the Millennials:

* Search for the individual who will help them achieve their goals.
* Want open, constant communication and positive reinforcement from their boss.
* Find working with someone of the Mature generation easy to do.
* Search for a job that provides great, personal fulfillment.
* Are searching for ways to shed the stress in their lives.

Millenials in the marketplace
In the marketplace, the Millennials:

* Want to be like their peers but with a unique twist.
* Don’t want to be hurried.
* Will consider a company’s products if the company is known for their altruistic attitude.
* Are loyal consumers.
* Search for the unique and hard to find items.