Today's financial advisors must work hard to be likable and build respect with clients of different generations.  Being tagged as "my parents' type of advisor" or "too young, he reminds me of my kids" is the kiss of death.

This package explains the buying and service preferences of the Four Generations and includes useful data unique to the Canadian marketplace.  Also included is language you can use to connect with each of the four generations and a comprehensive pre-call planning guide.  Lastly, a DVD of an Advising Across the Generations presentation will thoroughly educate the user on the generational nuances.

Includes:
DVD - Advising Across The Generations - 37 mins
12 page booklet featuring:
    Generational Characteristics
    Generational Preferences for Sales and Service
    Comprehensive pre-call planning sheet unique to each generation
    Specific verbiage on what to say to each generation
Large (11x17) landscape oriented handout featuring characteristics of all four generations

Highlighting each of the Four Generations and how to best Engage them, this card is conveniently sized for putting on a coat pocket, briefcase, or purse.  Two sided.  Laminated and scored down the center for easy folding.

The card focuses on each generation and their preferences towards the workplace.  It is a super tool for managers to have handy.  Areas of focus include Communication, Workplace Culture, Rewards and Recognition, etc.  Laminated and scored down the center for easy folding.  Fits in a coat pocket, briefcase, or hand bag.

Recorded in front of an audience of GE sales executives in 2010, this CD details each of the four generations and the best ways to sell and provide service to each generation.  

Length:  Approx 1 hour.

Recorded in front of an audience of HR professionals, this CD details each of the Four Generations and their unique challenges and contributions to the workplace.

Approx 70min long

First printed in 2005 and reprinted in 2007 the book describes the formative components of each of the generations in today's workplace and interviews workplace leaders who are successfully addressing these issues.  Offering insights and solutions to the challenges, Motivating the "What's In It For Me?" Workforce offers quizzes and suggested reading lists for more information.

From the inside flap:All generations are not alike. While Baby Boomers base their vision of professional success on climbing hierarchical corporate ladders, Gen-X and New Millennial workers view success quite differently. These younger workers care little for tradition, placing a higher value on individuality, personal freedom, and the professional flexibility and creativity it takes to succeed in a globalized economy.

This generational divergence creates a communication challenge for many of today's managers. The promise of slowly climbing the company ladder no longer has the motivational force it once did, and the traditional management structure is quickly slipping into obsolescence. Younger workers are less loyal to their organizations, quicker to adapt to cultural and technological changes, and more possessive of their free time.

In Motivating the "What's In It For Me?" Workforce, Cam Marston reveals how to diffuse the conflict between managers with one set of expectations and employees with another. He shows managers how to deal with differing generational expectations regarding promotions, incentives, recognition, and prioritization of work itself, bridging the gap between managers raised in one tradition and workers raised in another.

Based on his long experience consulting with and interviewing managers and workers of every age, Marston provides detailed guidance on motivating every employee to achieve peak performance—no matter what generation they belong to. Packed with guidance on bringing the generations together to achieve organizational success, this practical guide offers concrete steps for solving generational problems in any workplace.

It takes more to motivate today's "What's In It For Me?" workforce, but connecting with younger generations is vital for any manager's success—as well as any organization's. Marston helps you bridge that gap, so you can get more out of every worker, no matter their age and attitude.

Generation conflict costs billions of dollars in lost productivity to organizations like yours worldwide - not to mention the incalculable effects on morale and motivation.  Now there's help:  Mixing Four Generations in the Workplace.
Program One:  Defining Four Generations in the Workplace - 18 mins
Program Two:  How to Deal with the Four Generations - 16 mins

In the Package:
DVD - Program 1 and 2
CD Support Package - Facilitator's Guide, Participant Guide, and PowerPoint presentation

For the first time in history, there are four generations in the workplace at the same time.  Each of these age groups has different expectations and different demands, and employers who cannot recognize these will lose their best employees and see their workplaces in turmoil.  In this scenario-based sequel to the best seller Mixing Four Generations in the Workplace, Cam Marston helps supervisors and managers learn the techniques needed to handle cross-generational communication problems, avoid conflict, and maximize performance.

Program Includes:  DVD, CD Support Package with Facilitator's Guide, Participant Guide, and PowerPoint presentation.

Program One:  Learning how to Gen-Flex (21 mins)
Program Two:  Solving Five Difficult Problems (14 mins)