Employee Retention

Good talent is hard to find. And even harder to keep. With company loyalty increasingly considered a comedic punch line rather than a standard employee trait, knowing how to identify, attract and retain the very best talent may seem impossible. Generational DNA plays a huge role in the changing workforce dynamic. Understanding it unlocks the secret to selecting the right candidates and encouraging employee loyalty - both essential to business survival.

Why does this conflict exist? The four generations in the workplace - Matures, Boomers, Xers, and Millennials - bring to the office their own distinct biases about loyalty, leadership, time, and productivity. Cam Marston has studied these biases and their effects on attracting and retaining good employees. In this presentation, he shares this insight and provides specific examples of how you can create an environment that attracts the best talent and fosters, rather than deters, employee loyalty.

At the close of this presentation, you will have solid strategies for:

• Identifying the best prospects
• Creating compelling employment offers by age group
• Meeting the long and short term goals of each generation
• Understanding the motivating factors for each employee
• Becoming the boss your employees want to serve

Every level of leadership plays a key role in attracting and keeping the very best. This is a must-have presentation for your entire management team. By discovering how to create the workplace that each generation requires, your company will reap the rewards in consistent transfer of knowledge, increased productivity and decreased turnover.

Though intended as a comprehensive approach to employee retention, this presentation can be customized to focus on a specific generation by request.